Privacy Policy

Little Movers (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you interact with us – whether via our website, through franchise branches, or in-person at our classes and events.

  1. Who We Are

Little Movers is a children’s activity franchise providing movement and dance classes for babies and young children across the UK. Each franchise operates under the Little Movers brand and may be independently managed.

  1. What Information We Collect

We may collect and process the following types of personal data:

  • Contact Details: Name, address, phone number, email address
  • Child Information: Child’s name, date of birth, medical conditions or allergies (where relevant for participation)
  • Payment Details: When making bookings (handled securely through our third-party payment processors)
  • Marketing Preferences: Your choices regarding promotional communications
  • Website Usage Data: IP address, browser type, pages visited (via cookies and analytics tools)
  1. How We Use Your Information

We use your information to:

  • Process bookings and payments for classes and events
  • Communicate important class information (e.g. changes, cancellations)
  • Ensure child safety and wellbeing during sessions
  • Respond to enquiries or feedback
  • Send relevant marketing communications (if you opt-in)
  • Improve our website and services
  1. Legal Basis for Processing

We process your personal data under the following legal grounds:

  • Contractual necessity: To provide the services you’ve requested
  • Legal obligation: To comply with relevant laws and child protection standards
  • Consent: Where you have opted into marketing or agreed to photo/video use
  • Legitimate interests: To improve our services and ensure a safe environment
  1. Sharing Your Data

We do not sell or rent your data. We may share it with:

  • Relevant Little Movers franchisees to deliver services in your area
  • Service providers such as IT systems, payment processors, and email platforms
  • Authorities where required by law (e.g. safeguarding concerns)

All third parties are required to respect your privacy and process data in accordance with the law.

  1. Data Security

We take appropriate security measures to prevent your data from being lost, accessed or used in an unauthorised way. This includes secure data storage, staff training, and regular reviews of our systems.

  1. Data Retention

We only retain your data for as long as necessary for the purposes outlined in this policy, or as required by law. After this, your data will be securely deleted or anonymised.

  1. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data (in certain circumstances)
  • Withdraw consent at any time (for example, for marketing)
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us using the details below.

  1. Cookies

Our website uses cookies to enhance your experience. For more information, please see our [Cookie Policy].

  1. Contact Us

If you have any questions about this policy or wish to exercise your rights, please contact:

Little Movers Head Office
Email: head.office@littlemovers.net
Phone: 0191 4775664
Address: Little Movers Head Office, The Millennium Centre, Gateshead, NE11 0XN